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Websites need to accomplish their purpose, being selling your product, generating leads or follow a call of action like:
subscribing to a newsletter or just making your phone ring. Below I'll point out 10 website tips to improve your
website performance.
Top 10 website tips for performance:
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Your site should be design to be user and SEO (Search Engine Optimization) friendly.
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Navigation: the must important thing of a website is the navigation of the site. Your main menu should easily tell
the visitor how to navigate your site, making it very clear of where the information is and how to get there.
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Place your logo on all pages, position it at the top left on each page linking to your home page. If visitors get
lost they have an easy way of stating over.
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Does your site provide text-based navigation links at the bottom of the page, in the footer area? This helps for
SEO (Search Engine Optimization) and visitors to navigate your site especially if it is a long page, helping improve
website navigation.
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Reduce the amount of clicks on your page. The more your visitors have to click around your site the fasted
they'll leave.
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Bandwidth: design web pages to load in less than 10 seconds. About 50kb in size including imagery, this will speed
up your website.
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Is your website scalable? Reading off a computer monitor is hard so use tools to support scalability, such as,
bullet points, headers, hyperlinks, and break up long paragraphs.
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Use readable fonts and avoid busy backgrounds.
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Use white space as much as possible. It makes your page look less cluttered and more professional. And most
important, easy to read.
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Make sure the most important content of your site is placed in the top 25% of the page, for SEO
(Search Engine Optimization) purpose.
If you follow these ten tips your website performance should improve. For more information please feel free to
email us.
